The quick answer
This 30-day calendar combines 15 publishing ideas with 15 preparation and review tasks. It gives a salon a steady content workflow without requiring a new post every day. Adapt the service names, opening hours and images to the salon before publishing.
Prepare the month before filling the calendar
Choose the services you can actually accommodate and the next action each post should support. Gather approved photos, current prices and the correct booking link. If a customer appears in a photo or video, confirm permission before using it.
The calendar below is an editorial example, not a promise that a particular frequency improves ranking or bookings. Move posts around to match real availability and local events.
Days 1–10: help new guests understand the salon
| Day | Action |
|---|---|
| 1 · Post | Introduce the salon with one clear booking link. |
| 2 · Prepare | Check service names, prices and this month's hours. |
| 3 · Post | Show one finished manicure with useful service details. |
| 4 · Prepare | Collect questions from the reception team. |
| 5 · Post | Answer one common booking question. |
| 6 · Prepare | Photograph the entrance and arrival route. |
| 7 · Post | Explain where to park or how to find the entrance. |
| 8 · Prepare | Review comments and pass service questions to the team. |
| 9 · Post | Introduce a technician, with their approval. |
| 10 · Review | Check that all published links still work. |
Days 11–20: explain the service experience
| Day | Action |
|---|---|
| 11 · Post | Share a short service-process video. |
| 12 · Prepare | Choose a seasonal color story using actual work. |
| 13 · Post | Show that color story with a simple appointment invitation. |
| 14 · Prepare | Confirm next week's real appointment availability. |
| 15 · Post | Explain how to request nail art or send a reference. |
| 16 · Review | Collect questions that the last posts did not answer. |
| 17 · Post | Explain one service and its approved starting price. |
| 18 · Prepare | Film a clean, well-lit salon detail. |
| 19 · Post | Show the salon atmosphere or a preparation detail. |
| 20 · Review | Review inquiries and booking follow-up. |
Days 21–30: guide the next visit
| Day | Action |
|---|---|
| 21 · Post | Explain how guests can buy a gift card. |
| 22 · Prepare | Check any offer terms and dates. |
| 23 · Post | Share an approved offer or a service highlight. |
| 24 · Prepare | Draft a short answer to a new recurring question. |
| 25 · Post | Publish that answer with the relevant link. |
| 26 · Review | Check which content brought relevant inquiries. |
| 27 · Post | Share a distinct example of the team's work. |
| 28 · Prepare | Confirm next month's priorities and photo needs. |
| 29 · Post | Invite bookings for a genuinely available service window. |
| 30 · Review | Summarize lessons and prepare the next calendar. |
Make each post complete
Before approval, check five things: the image belongs to the salon or is clearly illustrative; the service information is correct; the caption answers a real question; the next step is visible; and the destination works on a phone. A carousel, photo or video can all serve a calendar slot—confirm how your content package counts each deliverable.
Common questions
Do we need to publish all 15 ideas?
No. Use the ideas that match actual services and available material. Replace a promotion with a helpful service explanation when no offer is planned.
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