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SALON & SPA MARKETING

Local marketing.
Built for your salon.

Connect Google visibility, honest reviews, social content and local advertising with a website that makes the next step easy. A focused marketing plan for nail salons and spas.

Plan my marketingExplore services
A salon owner and marketing specialist selecting campaign images on a laptop.
CHOOSE YOUR FOCUS

Six services. One connected plan.

Choose focused support or combine the services your salon needs. We define the scope, timing and budget together before work begins.
A client using a map on her phone outside a modern nail salon.

Google visibility

Help nearby clients find accurate information about your salon and take the next step.
  • Business Profile categories, services and hours
  • Local search and service-page improvements
  • Clear calls, directions and booking links
Discuss local SEO
A salon owner listening to a client in a bright reception area.

Review growth

Make genuine feedback a consistent part of the guest experience and learn from what clients share.
  • Review links and QR touchpoints
  • Thoughtful follow-up request templates
  • Response guidance and recurring feedback themes
Build a review plan
A laptop and phone displaying a coordinated salon website on an oak desk.

Website optimization

Give visitors a clear path from exploring your services to contacting your salon on any screen.
  • Useful service and location information
  • Mobile layout and loading improvements
  • Prominent call and appointment links
Improve my website
A nail artist recording a manicure with a smartphone on a tripod.

Social media management

Keep your salon visible with content that reflects your work, your team and your brand.
  • Content calendars for Facebook and Instagram
  • Service spotlights, photo posts and Reels concepts
  • Publishing and community-response planning
Plan my social content
A nail salon owner welcoming guests at an elegant grand opening.

Grand opening support

Introduce your salon with a coordinated launch that connects your online presence and opening day.
  • Pre-launch content and local visibility
  • Opening-week offers and promotional design
  • Follow-up content after the launch
Plan my opening

CUSTOMER REPUTATION

Real experiences.
Lasting trust.

A thoughtful review process makes it easy for guests to share their real experience. Bring review requests, replies and recurring feedback into the way you care for clients.

  • Give guests a simple review link or QR code after their visit.
  • Plan follow-up requests by email or SMS where appropriate.
  • Invite honest feedback consistently and help your team respond with care.
  • Use recurring feedback to identify practical service improvements.
Talk about review growth
“

Good experiences
deserve to be heard.

Customer feedback · Thoughtful responses · Stronger relationships

PAID CAMPAIGNS & LOCAL SEARCH

Reach new clients.
Build lasting visibility.

PAID CAMPAIGNS

Google & Meta advertising

Build a campaign around a clear service, local audience and agreed advertising budget.

  • Match the channel, audience and message to your goal.
  • Develop creative and a focused page or inquiry flow.
  • Track relevant clicks, calls and inquiries where tracking is enabled.
  • Review the response and refine targeting, creative and spend.
Discuss a campaign
ORGANIC VISIBILITY

Local SEO & Google presence

Strengthen the information people use to discover, compare and contact your salon over time.

  • Review your Business Profile details, categories, services and photos.
  • Improve service pages, location details and mobile usability.
  • Keep contact information and appointment links consistent.
  • Review available search visibility and customer actions.
Review my local presence

GRAND OPENINGS

Make your opening
the start of something.

Give your new salon a consistent story before, during and after opening day. Coordinate the details that help nearby clients understand your offer and plan a visit.

  • Before opening: confirm your location details, service information and launch content.
  • Opening week: coordinate approved offers, social posts and promotional materials.
  • After launch: keep your channels active and build a consistent feedback routine.
Plan your launch
A nail salon owner welcoming guests at an elegant grand opening.

HOW WE WORK

A clear plan.
From review to refinement.

01

Review

Understand your goals, location, current channels and the path clients take to reach your salon.

02

Prioritize

Agree on the services, scope, approvals, budget and measures that matter for your business.

03

Launch

Prepare approved content and campaign materials, check the customer journey and put the plan into action.

04

Refine

Review available activity, identify useful lessons and set the next priorities together.

PROGRESS WITH CONTEXT

Know what is working.
Know what comes next.

Set a starting point, agree on useful measures and review the next actions. Your reporting should make the plan easier to understand.
01

Visibility

Available search and profile activity, website visits and the content helping people discover your salon.
02

Inquiries

Trackable calls, forms and appointment-link activity, with the tracking setup clearly explained.
03

Campaign learning

Media spend and inquiry costs where measurable, creative insights and the next improvements to consider.
Reporting measures, cadence and available tracking are agreed as part of your service plan.
A FEW USEFUL ANSWERS

Before we get started.

Start with the point where clients lose the thread: finding your business, trusting your work or taking the next step. Share your priorities in the marketing questionnaire, and we can discuss a focused service or a coordinated plan.

Yes. The first step is to review what you already have and identify useful improvements. The scope can focus on your existing website, Google Business Profile, content and inquiry flow.

We discuss the advertising budget alongside the service scope so you can review the total planned spend before launch. Ask the team to identify the work included, the media budget and any tools needed for your plan.

A fixed ranking or booking volume cannot be promised. Results depend on your starting point, local competition, customer demand and the work in your plan. We focus on clear priorities, useful reporting and ongoing improvement.

Agree on a starting point and the measures relevant to your goal, such as profile activity, website visits, trackable inquiries or campaign costs. Reviews should explain what changed, what the data supports and what to do next.

Your business location, main services, current website and social profiles, recent brand assets and the priorities you want to address. Account access and content approvals are coordinated with the team after the scope is agreed.

LET’S BUILD WHAT’S NEXT

Let’s find your next priority.

Tell us about your salon, your current marketing and the clients you want to reach. Start with a few focused questions.

Build my marketing plan(651) 528-7346

LET’S TALK ABOUT YOUR BUSINESS

Contact Slotify

Tell us about your front-desk, website, marketing or recruitment needs. Choose the way that works for you.

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